Your target audience needs to feel smart enough (and safe enough) to choose your brand.
While others fight the algorithms, we build authority via principles the algorithms love.
(And it works. With organic visibility that holds despite a shifting search landscape.) See it for yourself.
The HXM approach is grounded in:
- Educational psychology
- UX principles
- The kick-assiest, most-up-to-date SEO practices
- Over 2 decades of collective experience
- Hundreds of marketing tests refined by working with dozens of brands
Here's what it takes to build killer authority and visibility with HXM strategy:
Step 1: Survey the landscape
Together, we’ll outline your goals.
Every new client is required to complete a Marketing Diagnostic Consultation before we commit to each other.
After the diagnostic, HXM will deliver our top tailored recommendations on what type of HXM service would benefit you most.
Step 2: It's research time
HXM digs deep to understand your audience, their core pain points (the need behind the need), and how your brand solves their issues.
- We start by getting to know who the humans are who want your product.
- Then, we find out where exactly your audience is online and who they follow and trust.
- HXM works to collect and organize any existing first-party data you have to build into content.
- Your hand-selected clients or past leads are interviewed, customer communications are audited, and we talk to the sales team.
Step 3: Plan in hand
You get a custom-tailored plan you can implement via your internal team (or we’ll connect you to the right producers).
Your unique plan:
- Doesn't start and stop at keyword recommendations – it's a full, implementable content strategy
- Won't copy your competitors or be recommendations hot off a template
- Will be tailored to your open opportunities in your competitive landscape
Content production or AI-driven workflows are available for an additional fee.
